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Pioneer Hi-Bred Partners with NBC Learn to Bring Science Resources to Iowa and Illinois Students

Program Designed to Expand Knowledge and Interest in Agricultural Science

TAMPA, Fla., March 4, 2011 – Pioneer Hi-Bred, a DuPont business, announced a partnership with NBC Learn, the education arm of NBC News, to bring science to life for high school students in Iowa and Illinois. The program is focused on building students’ understanding and interest in agricultural science by providing innovative, video-based educational resources to schools at no cost.

Through this partnership, Pioneer will fund subscriptions to the NBC Learn Science Collections for 40 schools in Iowa and Illinois for the 2011-2012 school year. The partnership was announced at Commodity Classic in Tampa, Fla.

Through the grant from Pioneer, NBC Learn will make available more than a thousand video clips from NBC News archives, plus current NBC News science coverage, to Iowa and Illinois teachers, students and schools to use as teaching tools.

“Meeting the challenge of doubling agricultural productivity by 2050 is dependent on the next generation of young talent with an interest and understanding of agriculture,” said Judd O’Connor, vice president – Pioneer Hi-Bred. “We are proud to support the expansion of the NBC Learn science curriculum across Iowa and Illinois to help engage young people in the opportunities available in this growing industry.”

“NBC Learn is proud to partner with Pioneer and DuPont to make compelling real-life stories of agricultural science available to students and teachers. Through this effort, NBC Learn hopes to inspire a new generation of students devoted to innovation in agriscience,” said Soraya Gage, executive producer – NBC Learn.

The NBC Learn Science Collections include resources on Biology, Chemistry, Physics, and eight other science fields, including an Agriscience collection. The relevant, engaging videos in the collections are designed to capture students’ attention and bring events to life. For example, NBC News archival footage from the 1930s Dust Bowl is used to demonstrate how drought impacts agriculture.

“This partnership is an innovative investment in our youth,” said Iowa Secretary of Agriculture Bill Northey. “This kind of programming that links science to the events that have shaped our world and our industry is the kind of thing that can help inspire young people to become the next generation of scientists and Iowa leaders.”

“We need to engage young people in a discussion about the challenges and opportunities in agriculture,” said Illinois Director of Agriculture Thomas E. Jennings. “This partnership is an engaging way for students to explore the science behind the industry that feeds our world.”

This program complements Pioneer’s long tradition of support for other agricultural education programs such as 4-H and FFA. In addition, Pioneer provides support to the American Farm Bureau Foundation for Agriculture’s “My American Farm” online interactive gaming platform that includes educational resources.

The DuPont Office of Education and NBC Learn began their collaboration in 2009. The goal was to continue to build a library of science videos to help breathe new life into the topics of biology, chemistry and engineering. The collaborative effort is engaging teachers, students and their families across the nation with resources that address science curriculum, grade and state standards in new and exciting ways. NBC Learn is also partnering on the 25th annual DuPont Challenge Science Essay Competition.

NBC Learn, the educational arm of NBC News, is dedicated to providing resources for students, teachers and lifelong learners. The online resources NBC Learn has created for the education community leverage nearly 80 years of historic news coverage, documentary materials and current news broadcasts. The platform provides students and teachers access to thousands of video clips from the NBC News archives.

Pioneer Hi-Bred, a DuPont business headquartered in Des Moines, Iowa, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere. Science with Service Delivering Success™.

DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 90 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.

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Julie Kenney