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Pioneer Hi-Bred Moves Agency Responsibilities to Ogilvy & Mather

Primary agency responsibilities will be managed through The Lacek Group of Minneapolis


DES MOINES, Iowa, March 26, 2012 - Pioneer Hi-Bred, a DuPont business, has announced it will move its U.S. marketing communications agency support to Ogilvy & Mather to better integrate its strategic communications effort within the worldwide DuPont business. The business will be managed by Ogilvy’s operating unit in Minneapolis, The Lacek Group LLC.

Agency responsibility will transition throughout 2012 from the McCormick Company, Kansas City, to The Lacek Group.

“This change is a result of a decision to better align our communications strategies and tactics within the scope of the worldwide DuPont organization,” says Terry Gardner, Pioneer director, marketing & sales effectiveness-Americas. “As a DuPont business, Pioneer is an integral component of the Company’s commitment to feed the world. Moving to a single agency structure will strengthen our ability to integrate customer messages within the broader scope of DuPont’s mission.

“We at Pioneer extend our heartfelt thanks to all those at the McCormick Company who have worked with us over the past for more than 40 years to communicate effectively to our customers and help us grow the Pioneer business.”

The change will include marketing communications activities in advertising, public relations, publications, trade show display development and other areas.

Pioneer Hi-Bred, a DuPont business headquartered in Des Moines, Iowa, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere. Science with Service Delivering Success™.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders, we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

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03/26/12

Contact:    Jerry Harrington
800-247-6803, ext. 56908
jerry.harrington@pioneer.com

 

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