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Pioneer Hi-Bred Expands Services With New FIT® Studio

Pioneer FIT Studio offers growers multifaceted map-based functionality

DES MOINES, Iowa, July 12, 2011 - Pioneer Hi-Bred, a DuPont business, unveils FIT® Studio, an extension of Pioneer FIT® Services. This new comprehensive mapping software provides Pioneer sales professionals another tool to help growers get the right product on the right acre.

“Growers continuously look for information and management techniques to increase productivity and make important crop investment decisions,” says John Chism, Pioneer services implementation manager, U.S. Region. “Pioneer growers soon will have access to FIT Studio features. This new service enables a broader array of value-added precision ag options.”

FIT Studio, an addition to current Pioneer services – FIT® Field Planner, FIT® As-Planted Maps and FIT® Mapping at Harvest – offers powerful new, map-based functionality, including historical and multiyear yield analysis tools, as well as more advanced features, such as variable rate seeding functionality.

“Pioneer growers have enjoyed FIT Services for eight years,” Chism says. “The addition of FIT Studio is another key to helping growers make profitable, informed management decisions by generating map-based views of their field-by-field precision ag data.

“The initial launch adds to our current Pioneer FIT services, equipping sales reps with some basic, yet essential, mapping functions for our growers,” Chism says. “Multiyear yield analysis and variable rate seeding features offer growers information needed to potentially adjust their management techniques and help improve profitability.”

Pioneer has worked with Mapshots, a software development company that specializes in crop management applications for agriculture, to develop the features of FIT Studio.

“Through this collaboration, Pioneer has the ability over time to add a variety of unique precision ag features to FIT Studio to meet growers’ needs,” Chism says.

All maps produced and provided in hard copy also are available for growers to view at www.pioneer.com, using their password-secured My Farm & Accounts access.

“FIT Studio provides another opportunity to differentiate Pioneer from the competition through enhanced customer services, field by field,” Chism says.

To learn more about Pioneer FIT services, visit the company’s website at www.pioneer.com and click on Programs and Services.

Pioneer Hi-Bred, a DuPont business headquartered in Des Moines, Iowa, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere. Science with Service Delivering Success™.

DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 90 countries, DuPont offers a wide range of innovative products and services for markets including agriculture and food; building and construction; communications; and transportation.

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Jerry Harrington
800-247-6803, ext. 56908

For additional information about our company or products, check our website at www.pioneer.com or follow us on Twitter at www.twitter.com/pioneerhibred.