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Pioneer Hi-Bred Announces Canadian Approval of New Optimum(TM) AcreMax(TM) XTreme Insect Protection

Single-bag product provides control of above- and below-ground insects, and simplified refuge compliance for corn growers


CHATHAM, Ontario, January 04, 2012 – Pioneer Hi-Bred, a DuPont business, has received Canadian Food Inspection Agency (CFIA) approval of Optimum™ AcreMax™ XTreme insect protection, which integrates all of a corn grower’s above- and below-ground insect control and refuge needs in a single bag. Optimum AcreMax XTreme products will be introduced into the Canadian market in the 2013 planting season.

“Pioneer® brand seed corn is planted on twice as many acres than any other brand in Canada. With Optimum AcreMax XTreme products we are expanding upon our leadership position in the corn market,” says Ian Grant, president and business director of Pioneer Hi-Bred Ltd. “Optimum AcreMax XTreme products incorporate above-and below-ground insect protection with required refuge, maximizing productivity and yields for corn growers with these needs.”

Optimum AcreMax XTreme products integrate 95 percent of a trusted Pioneer® brand corn hybrid containing Herculex® XTRA (HXX) insect protection pyramided with YieldGard® Corn Borer (YGCB) insect protection and the AgriSure® RW (ASRW) trait and 5 percent of a similar non-Bt hybrid with herbicide tolerance to serve as the integrated refuge. All Optimum AcreMax XTreme products offer built-in glyphosate and Liberty® herbicide resistance.

This season, Pioneer will strategically plant Optimum AcreMax XTreme product research trials across a wide geographic region so that farmers can assess product performance firsthand and in advance of the 2013 growing season.

Optimum AcreMax XTreme products will be offered in addition to the already available single-bag Optimum AcreMax above-ground insect protection and refuge product line. Pioneer launched a wide-scale of maturities of Optimum AcreMax products for the 2012 planting season covering most of the corn-growing regions across Eastern Canada.

Growers who plant Optimum AcreMax and Optimum AcreMax XTreme products will be in compliance with refuge requirements as set forth by the CFIA.

Registration documents for Optimum AcreMax XTreme products are currently under review at the U.S. Environmental Protection Agency (EPA). Pioneer anticipates a decision regarding Optimum AcreMax XTreme products from the U.S. EPA in time for 2013 spring planting.

Established in 1946, Pioneer Hi-Bred Limited is Canada's premier seed company and a wholly owned subsidiary of Pioneer Hi-Bred, a DuPont business. Pioneer Hi-Bred International (www.pioneer.com), headquartered in Des Moines, Iowa, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere. Science with Service Delivering Success™.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

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1/4/12

Contact:   Kerrey Kerr-Enskat
Communications Manager
Tel: 800-265-9435, ext 6643
Cell: 519-358-2491
Email: kerrey.kerr-enskat@pioneer.com

 

Pioneer®, Optimum™ and AcreMax™ are registered trademarks or trademarks of DuPont or its affiliates. Herculex® insect protection technology by Dow AgroSciences and Pioneer Hi-Bred. Herculex® is a registered trademark of Dow AgroSciences LLC. YieldGard® is a registered trademark used under license from Monsanto Company. . Liberty® and LibertyLink® are registered trademarks of Bayer. AgriSure® is a registered trademark of, and used under license from, a Syngenta Group Company. Agrisure® technology incorporated into these seeds is commercialized under a license from Syngenta Crop Protection AG.

For additional information about our company or products, check out our website at www.pioneer.com or follow us on Twitter at www.twitter.com/pioneerhibred.