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DuPont Pioneer Launches #YieldHero Sweepstakes on Twitter

Growers share harvest photos to win Yeti® coolers, trip for two anywhere in the U.S.


DES MOINES, Iowa, Sept. 29, 2015 – As combines start to roll across the Corn Belt, growers are seeing yield results from the Pioneer® brand products they planted this spring. To reward their success, DuPont Pioneer has launched a social media sweepstakes encouraging growers to tweet a harvest photo featuring Pioneer® brand products with the hashtag #YieldHero. Qualified entrants in the #YieldHero Twitter contest will have a chance to win one of the Yeti® coolers being awarded weekly, and one grand prize winner, announced after harvest, will receive a trip for two anywhere in the United States. The contest began on Sept. 11 and will continue until Nov. 5, 2015.

“Every grower deserves a getaway, especially after harvest,” said Cathy Lee Fredrickson, DuPont Pioneer social media consultant. “We want our customers to share their success stories with fellow growers and also to win that chance to get away, on us!”

To enter, U.S. growers 18 years or older can take a harvest photo or “selfie” featuring Pioneer® brand products and post it to Twitter with the hashtag #YieldHero and mention @DuPontPioneer. Growers can then follow @DuPontPioneer for winner announcements.

More than 400 Yield Heroes were recognized on Twitter via @DuPontPioneer in 2014, sharing their corn and soybean yields with social media users across the country. Growers continue to see significant yield gains when they work with their local Pioneer team to match the right corn hybrids and soybean varieties with the right acre. The Pioneer team is With You from the Word GO – helping growers identify the best matchups and making agronomic practice recommendations to boost yields each season.

The first 2015 #YieldHero winner is Zack Youngquist of Monmouth, Ill. Youngquist will receive a Yeti®cooler for the photo he tweeted of an ear of Pioneer® P1417AMX™ brand corn.

To learn more about the 2015 #YieldHero contest, follow @DuPontPioneer on Twitter or visit www.pioneer.com/yieldhero.

DuPont Pioneer is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere. Science with Service Delivering Success®.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders, we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit www.dupont.com.

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9/29/15

Contact:    Jane Slusark
515-535-0164
Jane.Slusark@pioneer.com
 


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