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Pioneer Hi-Bred Named Title Sponsor for NASCAR Nationwide Race at Iowa Speedway

Pioneer Hi-Bred 250 Will Be Held May 20, 2012

JOHNSTON, Iowa – Feb. 22, 2012 – Pioneer Hi-Bred, a DuPont business, and the Iowa Speedway today announced Pioneer as the title sponsor for the May NASCAR Nationwide Series race at the Iowa Speedway. The Pioneer Hi-Bred 250 will be held Sunday, May 20, at the Iowa Speedway in Newton, Iowa.

Pioneer Hi-Bred 250
“This is a great event for the state of Iowa,” said Todd Frazier, Pioneer business director for Iowa and Missouri. “The race shines a spotlight on the state and helps showcase how Iowa agriculture is stepping up to the challenge to help meet the food and fuel needs of the world.”

Last year marked the first time Iowa Speedway hosted two NASCAR Nationwide Series events in the same season. The May 2011 Nationwide Series race at Iowa Speedway was a standing-room-only event, and the race was one of the highest attended events in speedway history with over 37,000 people.

Pioneer has helped sponsor NASCAR Nationwide and IndyCar events at Iowa Speedway for several years. This marks its first event as a title sponsor. In addition, Pioneer will be the pole sponsor of the second NASCAR Nationwide Series race of the season at the Iowa Speedway in August.

Iowa Speedway's vice president of Sales and Marketing Chuck Spicer spoke about Pioneer Hi-Bred’s involvement and how race fans will benefit because of it.

“Given that a majority of our fan base is tied into and around agriculture, it is a natural fit that Pioneer Hi-Bred has come on as the title sponsor for our first NASCAR Nationwide Series race of the season,” Spicer said. “Pioneer’s presence at Iowa Speedway will enhance a race fan’s experience while out here on race weekend. From pre-race week promotions to at-track activation, fans will be the forefront of what we do.”

Iowa Speedway is a state-of-the-art 7/8 mile asphalt paved tri-oval race track and motorsports facility located just 30 miles east of Des Moines at I-80 Exit 168 in Newton, Iowa. The track is owned and operated by U.S. Motorsport Corporation and designed by former NASCAR Champion Rusty Wallace, now an anchor and analyst for ABC-TV/ESPN. Iowa Speedway is designed for year-round use and includes 30,000 permanent grandstand seats. Call 1-866-RUSTY-GO, visit www.iowaspeedway.com, “like” us on Facebook or follow us on Twitter at @IowaSpeedway to learn more.

Pioneer Hi-Bred, a DuPont business headquartered in Des Moines, Iowa, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere. Science with Service Delivering Success™.

DuPont (NYSE: DD) has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802. The company believes that by collaborating with customers, governments, NGOs, and thought leaders we can help find solutions to such global challenges as providing enough healthy food for people everywhere, decreasing dependence on fossil fuels, and protecting life and the environment. For additional information about DuPont and its commitment to inclusive innovation, please visit http://www.dupont.com.


Science with Service Delivering Success™ is a trademark of DuPont or its affiliates.

Contacts:   Pioneer Hi-Bred
Julie Kenney
  Iowa Speedway
Steve French