A Rich Heritage
In 1926, company founder Henry A. Wallace's interest in and understanding of corn genetics prompted him to improve farmers' yields by introducing hybrid corn seeds, believing that this science-based technology and approach would revolutionize agriculture through increased yield and productivity.
Through the decades, Pioneer has remained true to that original goal of increasing productivity and profitability of its customers by employing technological innovations and ensuring that these are fully utilized where farmers need them.
With 35 years in the business, Pioneer Hi-Bred Philippines has significantly grown from a small research organization to a highly successful business covering operations involving research, product testing, production, and distribution of hybrid corn & hybrid rice seeds, including regulatory support & product stewardship efforts for its biotechnology-enhanced corn seed products.
1926 Hi-Bred Corn Company is founded by Henry A. Wallace
1935 Change of name to Pioneer Hi-Bred Corn Company
1949 Annual sales of Pioneer® seed corn passes 1 million units
1952 "Long Look" business philosophy is written
1970 Establishes an international seed department and changes name to Pioneer Hi-Bred International, Inc.
1976 New markets are established in Central Europe and Asia, including the Philippines, in Gen. Santos City as Pioneer Overseas Corporation (POC)
1981 Becomes seed corn market share leader in North America
First Pioneer® seed corn, 6181 hybrid, is released in the Philippines
1982 Annual worldwide sales surpass 10 million units
1988 Hybrid rice breeding starts in Hyderabad, India
1989 Acquires San Miguel Corporation hybrid corn seed business to establish Pioneer Hi-Bred Agricultural Technologies, Inc. (PHAT)
Pioneer becomes seed corn market leader in the Philippines
1996 Becomes the first company to start a corn genomics effort
1997 Introduces its first biotech corn product and its first biotech soybean product
Merging of POC & PHAT into Pioneer Hi-Bred Philippines, Inc.
1998 Pioneer® hybrid corn 3014 gains #10 slot in Pioneer sales volume worldwide
1999 Pioneer Hi-Bred International merges with DuPont
2004 First sale of Bt corn by Pioneer in the Philippines
2005 Pioneer® hybrid corn 30B80 becomes one of the best-selling products in ASEAN
2008 Philippine business ventures into the rice business with the launch of Pioneer® hybrid rice PHB71
2009 Introduction of waxy/glutinous hybrid corn seeds in the Philippines with Pioneer® hybrid corn P3409WE
2011 Pioneer marks 35th year of bringing success to Filipino farmers