New market development embodies Pioneer's core business philosophy of helping farmers increase their productivity and profitability. We start with local farmers and work back to determine the best actions to benefit them.
To evaluate potential markets, we explore the following factors:
- current level of ag technology
- number of ag-related businesses in the area
- capacity and strength of the local ag infrastructure
- government laws and regulations related to the seed business and foreign investment
- product performance under local conditions
- potential distribution mechanisms
For more information about new market opportunities, please contact:
Pioneer Hi-Bred International, Inc.
New Market Development
Bob Walker
P.O. Box 14454
Des Moines, IA 50309
+1 515-270-3108
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