100 Years of growing possibilities

It Started with One

A hundred years ago, one man planted a seed, and sparked a movement that would change farming forever.

The man was Henry A. Wallace, and the seed was the one that grew into Pioneer: a brand built on innovation, resilience, and a deep-rooted commitment to farmers. Today, as we celebrate a century of agricultural excellence, we honour the journey that brought us here, and the South African farmers who’ve helped shape the past 100 years.

From the first hybrid seed corn to the cutting-edge solutions of today, Pioneer has always been at the forefront of agriculture. In South Africa, our story is firmly rooted in local soil. We understand the land, the climate, and the challenges you face. That’s why our products are designed with you in mind – because we believe that one seed can change farming, and one farmer can change the world. And that’s why we’ve been trusted by countless South African farmers for a century.

A Century that Spans a Globe

As we are getting ready to celebrate Pioneer’s centenary, countries around the world are celebrating in their own unique ways. In the United States, teams are restoring green spaces and supporting local food banks. In Brazil, farmers and employees are working together on climate-positive projects that protect biodiversity. Across Europe, science outreach programmes are inspiring the next generation of agricultural innovators. In India, community gardens are being planted to improve food security in rural areas. Each initiative reflects the heart of Pioneer – empowering communities and building a better future through agriculture.

This One’s For You

To Pioneer, you’re not just a customer – you’re the reason we exist. Our Farmer-First Philosophy means we’re always working to bring you the right product for the right acre. Whether you’re planting for profit, sustainability, or legacy, we’re here to help you succeed. Our agronomists and advisors live and work alongside you, oering insights and support tailored to your farm and your future – just as we’ve done for your predecessors.

Celebrating 100 Years with 100,000 Hours of Community Impact

This centenary isn’t just about looking back—it’s about giving back. Across the globe, Pioneer and Corteva have committed to 100 000 hours of community service, and Pioneer South Africa is proudly and enthusiastically part of this movement. From food security and science outreach to green space initiatives and disaster relief, our teams are rolling up their sleeves to make a dierence. Every Pioneer employee has been given 16 hours to volunteer, working with our communities to grow something meaningful.

A Future Worth Cultivating

As we celebrate this milestone, we’re not just marking time – we’re planting the seeds of tomorrow. The next century starts with you, and with the legacy you are building today for your children and their children. So here’s to the farmers, the dreamers, and the doers – the ones who are itching to take the first step of the next 100 years.