History of Pioneer | Pioneer® Seeds
Pioneer history

History of Pioneer

Pioneer has a rich legacy of over 95 years. Learn more about our history & the evolution of our brand under Corteva Agriscience.

2018
Corteva Graphic of Coreteva Agriscience logo

Corteva Agriscience™

Corteva Agriscience™, agriculture division of DowDuPont, brand unveiled.

2015
Corteva MergerOfEquals

Merger of equals

Dow and DuPont announce a definitive agreement under which the companies will merge, then subsequently spin off into three independent companies.

1999
DuPont InvestingInPioneer

Investing in Pioneer

DuPont becomes 100 percent owner of Pioneer.

1996
Pioneer GenomicsInCorn-Timeline

Genomics in Corn

Pioneer is the first to start a genomics effort in corn.

1991
Pioneer pioneer-images

#1 in soybeans

Pioneer becomes the number one brand of soybeans in North America.

1981
Pioneer Pioneer corn field

Corn Market Leader

Pioneer becomes the seed corn market share leader in North America.

1970
Pioneer pioneer-images

Changes at Pioneer

The company changes its name to Pioneer Hi-Bred International, Inc., and establishes a separate overseas subsidiary.

1964
Pioneer Logo - Pioneer Trapezoid

The Trapezoid Symbol

Pioneer designs the major visual element of its brand, the Trapezoid symbol.

Read More

Illustration - Pioneer Trapezoid logo creation.

The Trapezoid symbol is made up of two parts — the design and its containing device.

The elements of the symbol represent several aspects of Pioneer's business. The upper part is an abstract plant symbolizing the vigor of the brand — constantly thriving and growing. The flower part of the design is the sign for infinity, referring to something that goes on forever (infinite growth). The entire symbol represents “product improvement through continuous research,” which speaks for all products and services of Pioneer.

Audio - Corn Revolution

Audio - Research Highlights for the Corn Revolution
File format not supported. Unable to play audio. Please refresh your browser and try again.
1957
Pioneer Pioner Seed Corn graphic label

York Nebraska Research Center Opens

Pioneer opens York, Nebraska research center to enhance research efforts focused on improving drought tolerance in corn.

1952
Pioneer Pioneer Long Look

The “Long Look”

The “Long Look” business philosophy is written

1949
Pioneer Pioneer corn supply in  warehouse

Pioneer® hits a million

Annual sales of Pioneer® brand seed corn in North America pass the million-unit mark.

1941
Pioneer Henry Wallace with President FDR

US Vice President

Pioneer’s Henry Wallace is elected US Vice President under President Franklin Delano Roosevelt.

1935
Pioneer pioneer-images

Pioneer Hi-Bred Corn Company

The company changes its name to Pioneer Hi-Bred Corn Company.

1926
Hi-Bred pioneer-images

The start of Hi-Bred Corn Company

Founder Henry A. Wallace incorporates the Hi-Bred Corn Company, ushering in a new era of farmer acceptance of hybrid corn

Read More