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JOHNSTON, Iowa -- As Pioneer prepares to celebrate its 100-year anniversary in 2026, farmers can join the festivities by planting the 100th season of Pioneer® brand corn seed with a once-in-a-lifetime chance to strike gold.
Dubbed the Golden Seed incentive, 13 winners will open a Pioneer PROBOX® or seed bag to reveal corn seed with gold-colored seed treatment. Golden Seed winners will receive an immersive seed tour where they will experience the journey of Pioneer product development. The trip will include the research facilities at Corteva Agriscience’s global seed business location in Johnston, Iowa, and seed product development facilities in Hawaii in early 2027.
Randomly selected winners will be announced as the Golden Seed is discovered next spring when product is delivered for the 2026 planting season. Farmers who receive Golden Seed should contact their local Pioneer sales representative.
“Next season, Pioneer celebrates a century of innovation that revolutionized farming beginning with hybrid seed corn and a farmer-first philosophy that underscores everything we do,” said Brandon Walter, Pioneer Corn Marketing Portfolio Leader. “Looking back at our history, we are reminded that 100 begins with one – none of this would be possible without the collaboration and dedication of each farmer customer. As we celebrate this incredible milestone, the Golden Seed incentive is one way to create a memorable season for our farmers that will launch us into the next 100 years.”
The official 100-year anniversary takes place in April 2026, but Pioneer will celebrate through the 2026 seed sales and planting season. The brand’s longevity is rooted in innovation that combines the strength of global resources with local breeding and agronomic expertise. With one of the largest germplasm libraries in the world today, Pioneer has significantly accelerated the product development process, enabling the brand to test more traits and bring superior seed to market faster.
Pioneer is the No. 1 seed corn brand in the U.S. by market share, with its top 40 most popular corn products delivering a 10.4 bu/A yield advantage over the competition in 2024 with a 73% win rate.1,2 Pioneer has been the leading soybean brand in the U.S. for decades, delivering yield performance year after year. The new era of Z-Series soybeans, launched for the 2024 season, delivered a 3.5 bu/A yield advantage over all competitors.3
“For Pioneer, innovation is our origin story. It’s in our name. It’s who we are at our core and who we will be in the future. Our promise is the continued, relentless pursuit of what’s next to empower farmers so they can grow more from every acre,” said Walter. “That’s our driving goal as we look to the 2026 season and celebrate this momentous occasion with the Golden Seed incentive.”
To learn more about the Pioneer Golden Seed incentive, talk with your Pioneer sales representative or visit pioneer.com/100.
About Pioneer
Pioneer, the flagship seed brand of Corteva Agriscience, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 80 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere.
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About Corteva
Corteva, Inc. (NYSE: CTVA) is a global pure-play agriculture company that combines industry-leading innovation, high-touch customer engagement and operational execution to profitably deliver solutions for the world’s most pressing agriculture challenges. Corteva generates advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. With some of the most recognized brands in agriculture and a technology pipeline well positioned to drive growth, the company is committed to maximizing productivity for farmers, while working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. More information can be found at www.corteva.com.
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Media Contact:
Drew Harris
Bader Rutter
901-619-5566M
dharris@bader-rutter.com
1BCS data in 2024.
2Data is based on an average of 2024 comparisons made in the U.S. through Oct. 28, 2024 Comparisons are against all competitors, technology segment matched, unless otherwise stated, and within a +/- 3 CRM of the competitive brand. Product responses are variable and subject to any number of environmental, disease and pest pressures. Individual results may vary. Multi-year and multi-location data are a better predictor of future performance. DO NOT USE THIS OR ANY OTHER DATA FROM A LIMITED NUMBER OF TRIALS AS A SIGNIFICANT FACTOR IN PRODUCT SELECTION. Refer to www.pioneer.com or contact a Pioneer sales representative or authorized dealer for the latest and complete listing of traits and scores for each Pioneer® brand product.
3Data is based on an average of 2024 comparisons made in the U.S. through November 4, 2024. Comparisons are against competitor Enlist E3 varieties and within a +/- 3 RM of the competitive brand.
The Golden Seed Incentive is subject to Official Rules. Begins 9/1/25, ends 2/1/26. Open to residents of the US and DC, except NY and FL, 21+. Void in NY, FL, and where prohibited. No purchase necessary. A purchase will not increase your chances of winning. Odds depend on number of entries received. Sponsor: Pioneer Hi-Bred International, Inc., 7100 NW 62nd Ave., Johnston, IA 50131.
Pioneer® brand products are provided subject to the terms and conditions of purchase which are part of the labeling and purchase documents..