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A collaboration built on common ground. Pioneer is teaming up with country music artist Chris Janson and Rural Minds to shine a light on something too often left unspoken: the mental health of America's farmers.
Growing food to feed the world takes grit, sacrifice and an unrelenting workload — and it takes a toll. "Hats Off to Farmers" is our way of tipping our cap to the people behind every harvest, while opening the conversation around farmer and rural mental health.
Pioneer has stood strong with farmers for a century. At Pioneer, we believe ONE Stands Strong by looking out for one another.
More Than a Hat
Every "Hats Off to Farmers" cap is a statement — for the farmer beside you and the one in the mirror. Proceeds support Rural Minds and its mission to bring mental health resources to rural communities.
Every "Hats Off to Farmers" cap is a statement — for the farmer beside you and the one in the mirror. Proceeds support Rural Minds and its mission to bring mental health resources to rural communities.
The Weight Farmers Carry
Long seasons. Unpredictable markets. Weather that doesn't wait. The pressures of farming are real, and they don’t clock out.
By bringing Pioneer, Chris Janson, and Rural Minds together, we’re working to make sure no farmer feels they have to carry that weight alone.
To kick-start this effort, Pioneer is proud to make a $100,000 donation to Rural Minds — the foundation of a campaign built to grow.