Press Release •  9/29/2020

Pioneer, Peterson Farm Brothers Team Up to Benefit the National FFA Organization

Each Social Share of New “Corn Revolution” Music Video Results in $1 Donation to FFA, Up to $20,000

Greg, Nathan and Kendal Peterson run a successful farming operation together near Assaria, Kan. But the trio is best known as the Peterson Farm Brothers, whose entertaining and educational YouTube videos on farming have more than 65 million views. Greg Peterson shares what inspired the brothers’ latest music video, “Corn Revolution” and how Pioneer is helping get the word out by donating to FFA for every share the video gets, and as Tess Seibel, National FFA Organization Eastern Region Vice President adds, benefitting future generations of corn farmers. (:35)

 

AUDIO

  • Audio Filename: Greg Peterson Cut 1.mp3 (00:10)
    "My brothers and I came up with “Corn Revolution” as a sort of tribute to what we see in our fields every day and especially at harvest because of where today’s seed technology is at."
  • Audio Filename: Corn Revolution Cut 1.mp3 (00:16)
    "Research and Development has paved the way. To grow plants with better roots than way back in the day. There are scientists running tests across the land. It’s revolutionary y’all…we understand it’s a Corn Revolution."
  • Audio Filename: Greg Peterson Cut 2.mp3 (00:09)
    "We plant Pioneer corn, so we wanted to partner with them to help us get the word out in a way that could also benefit future generations of corn farmers."
  • Announcer Voiceover: (00:08)
    "For every share “Corn Revolution” gets on social media, Pioneer will donate $1 to the National FFA, up to $20,000."
  • Audio Filename: Tess Seibel National FFA Cut 1.mp3 (00:08)
    "We appreciate Pioneer’s support of FFA and the next generation of leaders and encourage you to share with your friends the excitement of Corn Revolution."
  • Announcer Voiceover: (00:05)
    "To donate, search for the Peterson Farm Bros on Facebook or YouTube, watch the video and click share."

Total Time estimate: 01:31

Please note: Media can access the Peterson Brothers’ “Corn Revolution” music video directly here.

Access and download individual soundbites on the National Association of Farm Broadcasting (NAFB) newsroom or contact Kacey Birchmier at kacey.birchmier@corteva.com.

 

About Pioneer
Pioneer, the flagship seed brand of Corteva Agriscience, is the world’s leading developer and supplier of advanced plant genetics, providing high-quality seeds to farmers in more than 90 countries. Pioneer provides agronomic support and services to help increase farmer productivity and profitability and strives to develop sustainable agricultural systems for people everywhere.

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About Corteva Agriscience
Corteva Agriscience is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry - including a balanced and diverse mix of seed, crop protection and digital solutions focused on maximizing productivity to enhance yield and profitability. With some of the most recognized brands in agriculture and an industry-leading product and technology pipeline well positioned to drive growth, the company is committed to working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Corteva Agriscience became an independent public company on June 1, 2019 and was previously the Agriculture Division of DowDuPont. More information can be found at www.corteva.com

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About National FFA Organization
The National FFA Organization is a school-based national youth leadership development organization of more than 760,000 student members as part of 8,700 local FFA chapters in all 50 states, Puerto Rico and the U.S. Virgin Islands. The FFA mission is to make a positive difference in the lives of students by developing their potential for premier leadership, personal growth and career success through agricultural education. For more, visit the National FFA Organization online at FFA.org and on Facebook and Twitter.

About National FFA Foundation
The National FFA Foundation builds partnerships with industry, education, government, other foundations and individuals to secure financial resources that recognize FFA member achievements, develop student leaders and support the future of agricultural education. A separately registered nonprofit organization, the foundation is governed by a board of trustees that includes the national FFA president, educators, business leaders and individual donors. For more, visit FFA.org/Give.

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09/29/20

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Media Contact:
Kacey Birchmier
kacey.birchmier@corteva.com
515-305-0085 cell